Where are your leads coming from? Hint: it may not be as easy to answer as you think.
“I had this guy leave me a voice mail at work so I called him at home and then he e-mailed me to my Blackberry and so I texted to his cell and then he e-mailed me to my home account and the whole thing just got out of control. “
-Mary, played by Drew Barrymore from the movie: He’s Just Not That Into You (2009)
No different than the feelings of Drew Barrymore’s character, advertising and lead generation for seniors is ever changing and it might be confusing to know how to reach future residents in a way that will cause them to connect. Traditional advertising dollars are being pushed aside for digital channels; pay-per-click SEM, email, marketing automation and social media posts. The Silent Generation, who may still be content with checking their mail each day are being joined by Boomers who are connected to technology and may be more likely to open and respond to an email.
If you are starting to feel like that one direct mail invitation, with one phone number, for a lead to call to RSVP for one large marketing event, no longer fills your pipeline of activity, then we would like to share how an integrated marketing campaign will more effectively capture and nurture leads.
Click here to see how a Phoenix, AZ community used an integrated campaign to change market perception on their dining program. The result… full events with satisfied new leads… and a happy client!
Attending PEAK in D.C. March 19 – 21? Visit Angell Marketing at BaseCamp, Kiosk 7 to continue this conversation. We’d love to meet you!<< Blog