100% hard work with 0% guesswork.

Senior Living Strategic Marketing

100% hard work with
0% guesswork.

When you work with Angell Marketing, you always know where you stand. We’ll define metrics for success, recommend and execute marketing and advertising strategies, and measure results every step of the way. We can even help you plan and evaluate sales activity, drawing on our team’s years of personal experience in senior living occupancy development.

It’s more than a typical client/agency relationship. It’s a strategic partnership, giving you direct access to a high level of strategic and creative expertise. That’s the way we like to work at Angell Marketing. We’re pretty sure you’ll like it, too.

Our Leadership Team

You want your senior living marketing agency to have the experience and expertise to make a difference, which is exactly what we offer.

Wynne Angell
Wynne Angell
Founder and CEO
Lesli Knee
Lesli Knee
Senior Vice PresidentClient Success
Lisa Schmidtke
Lisa Schmidtke
Senior Vice PresidentMarketing Solutions
Dawn Sigmen
Dawn Sigmen
Vice PresidentConsulting
Jeff Berney
Jeff Berney
Senior Creative Director
Michelle Hubacher
Michelle Hubacher
Creative Director
Brian Bothamley
Brian Bothamley
Director of Digital Marketing
Cynthia Duff
Cynthia Duff
Senior Director of Finance and Administration

View All Team Members

our mission statement

We’re the big-hearted agency that’s fiercely dedicated to client success and enriching the lives of older adults. We care about delivering ROI; solving problems the right way; staying up to date with this unique, fascinating field; and devising well-thought-out strategies that work like a miracle – which is what we call The Angell Effect.

Our core values

We believe in true love, which is exactly what we feel for older adults and the communities serving them. We’re simply passionate about senior living.

We believe that the results tell us how to do it better next time – so clients win and win again. Every move we make has a strategy behind it.

We believe in our experience in senior living and pride ourselves on fresh, innovative thinking inside the box: We’ll deliver the “we get it” creative you’ve never seen before.

We believe our integrity, loyalty and passion anchor us as we build respectful relationships with clients, partners and our fellow Angell Marketing team members.

We believe that watching, listening and responding helps us serve clients best. What we don’t already know, we’ll soon learn – and we’ll bring it into our focus as we resolve whatever our client needs next.

We believe that loving what we do means finding fun in it. And we share that fun throughout our office and in all our relationships.

We believe our integrity, loyalty and passion anchor us as we build respectful relationships with clients, partners and our fellow Angell Marketing team members.

We believe that watching, listening and responding helps us serve clients best. What we don’t already know, we’ll soon learn – and we’ll bring it into our focus as we resolve whatever our client needs next.

We believe that loving what we do means finding fun in it. And we share that fun throughout our office and in all our relationships.

We believe in true love, which is exactly what we feel for older adults and the communities serving them. We’re simply passionate about senior living.

We believe that the results tell us how to do it better next time – so clients win and win again. Every move we make has a strategy behind it.

We believe in our experience in senior living and pride ourselves on fresh, innovative thinking inside the box: We’ll deliver the “we get it” creative you’ve never seen before.

We believe our integrity, loyalty and passion anchor us as we build respectful relationships with clients, partners and our fellow Angell Marketing team members.

We believe that watching, listening and responding helps us serve clients best. What we don’t already know, we’ll soon learn – and we’ll bring it into our focus as we resolve whatever our client needs next.

We believe that loving what we do means finding fun in it. And we share that fun throughout our office and in all our relationships.

Client Profile

At Angell Marketing, we eat, breathe and sleep senior living. It's 100% of what we do, and we put that passion and expertise to work every day for our clients. These include Life Plan communities, multi- and single-site organizations, for-profit and not-for-profit communities, health care communities, established senior living communities that have been around for decades and those that are in the planning phase before the first shovel hits dirt.

Connect With Us

Get to know us. We think you’ll like us. Our clients will tell you they do. They’ll also tell you they like the results we get them.