Seniors are rolling with the scroll! In other words, older adults are active social media users. You may already know that if you read our most recent blog: Do senior living communities need social media platforms? However, you may still have some questions about what kind of content should be posted to your senior living community’s social media pages and what is going to get you the most engagement — or bang for your time.
There are endless amounts of content that can be posted and promoted on social media. However, as a senior living marketing agency, we have seen what kind of content gains traction and what older adults want to see in their feeds.
Social media posts will need to contain captions and graphics. Captions can be tricky but it is a great way to tell users everything about your community. Keep it short and sweet! Learn how to be creative with your copy by — using emojis, asking questions to encourage engagement in the comments and handpicking relevant hashtags. To ensure accessibility, use image description or close captioning. There is ample opportunity to lead users back to the website with social media posts.
As you dive into the world of social media, Angell Marketing is here to help you! Sit back, relax and take a few minutes to learn about content that is not exclusive to senior living but content we know will grab users’ attention in the long run.
RESIDENT AND PROSPECT EVENTS
Don’t hold off on community events! Not only is this a great time to let your senior living community shine, but it is also a great opportunity to take photos that capture the magic. Residents are there to gather with friends and neighbors. Take advantage of the group setting and post pictures on social media with a catchy caption that reflects the community’s culture. Prospective residents are eager to see friendly faces on their feeds — so they are more likely to engage with the post.
HOLIDAYS
When the holidays come around, don’t pass up on the opportunity to post festive content to social media pages. Not only does this show that the community is in the holiday spirit, but it also provides the opportunity to post trending hashtags that are more easily seen by others on the metaverse.
With the right tools, it is easy to post a holiday graphic or photos of resident and staff activities — like Valentine’s Day crafts, Halloween costume contests and Christmas tree decorating.Holiday graphics are easy to make and can be sharable — use this as an opportunity to bring the holiday to light and post your community logo along with it.
independent living
Having a difficult time figuring out what to post on social media? Use this as a chance to share your community’s unique amenities and services offered to the independent living crowd. Luther Manor, a community located in Wauwatosa, WI, has a model train room for residents to indulge in and enjoy. The community utilizes its Facebook page to post its residents enjoying the train room and provide live-action clips.
It is important to have photos of residents enjoying the amenities or use stock photos of lively seniors. With these specific kinds of posts, this is a great opportunity to lead users back to the website.
videos
Not only do video posts showcase a lot of information in a short amount of time, but it is also engaging for users. Memorable videos could show residents enjoying amenities or provide live-action testimonials from current residents. Videos give a personality that a single image could never fully capture. .
Think about what sets you apart as a community and share it on social media — you will more than likely pick up steam.
how can angell marketing help your senior living community?
Angell Marketing is a full-service senior living marketing agency and has the resources to help you achieve your social media goals and strategy. Our digital marketing team is dedicated to telling your community’s story and building brand awareness.
We are happy to help you make the most of your digital presence! Connect with us by calling 602.997.2460 or emailing info@angellmarketing.com.
