We are humbled and proud to announce that Angell Marketing was recognized for the 2023 Mature Media Awards! For two years in a row, our senior living agency has represented one of the nation’s best marketing, communication and educational programs for older adults. Our work continues to be recognized after winning six awards in 2022 and now nine awards in 2023.
Categories ranged from print campaigns and logos to direct mail and brochures. Angell Marketing secured awards in each category, including three gold awards!
We couldn’t have done it without the trust of our amazing clients and the dedication of our senior leadership, account service teams and creative professionals. We pour our hearts into every piece we create, and we’re proud that it shows.
2023 National Mature Media Awards – Gold Award
Print Advertising – The Variel
The Variel is anything other than traditional. With design elements that are clean and contemporary, the community is upscale and impressive, yet comfortable and livable.
With this architectural persona in mind, our approach to the community’s three-phase “evergreen” print advertising campaign was to take a modern approach using a modular design that translates well to digital marketing ad sets.
Due to the success of our campaign as seen in our analytical data from online submissions and call tracking, our client would like to continue an iteration of the campaign through the remainder of 2023.
2023 National Mature Media Awards – Gold Award
Logo Design – The Seville
The Seville is a new assisted living and memory care community coming soon to San Clemente, California. Our image criteria for the new identity was to visually capture the essence of living near the California coast and project an identifiable mature and vibrant brand personality to our well-educated, high net worth target demographic who has a “Tommy Bahama” sense of coastal fashion.
2022 National Mature Media Awards – gold Award
Direct Mail Campaign – ventana by buckner
We sent out a Thanksgiving holiday invitation to prospects asking them to join Ventana for an upscale culinary program. Ventana by Buckner saw an overwhelming response — resulting in 77 calls and RSVPs and 37 new leads. A waiting list was also created for this popular event.
2023 National Mature Media Awards – Silver Award
Logo Design – The Whitford
The Whitford is a full continuing care community coming soon to Dublin, California. Our image criteria for the new identity was to maintain consistency with Momentum Senior Living’s circular, organic brand family design aesthetic as seen in their other California senior living communities’ and logos, while also presenting a casual and approachable personality that aligns with the development’s campus style architecture.
2023 National Mature Media Awards – Silver Award
DIRECT MAIL CAMPAIGN – VENTANA BY BUCKNER
This special casino-themed event was designed to attract age- and income-qualified seniors to spend time in the community and get a taste of the vibrant lifestyle offered. Ventana by Buckner received 45 attendees lucky enough to take part in an evening of fun and increased interest in the community.
2023 National Mature Media Awards – Bronze Award
Logo Design – The Marisol
The Marisol is a full continuing care community coming soon to Huntington Beach, California. Our image criteria for the new identity was to visually speak to the origin of the selected name, The Marisol, which is a combination of the Spanish words for “sea” (mar) and “sun” (sol), while capturing the essence of the location near the Pacific Ocean.
2023 National Mature Media Awards – Bronze Award
Print design – Longhorn Village
Successful retirement communities often embark on expansions, which require specific and aggressive marketing. The goal of this introductory brochure for Longhorn Village was to illustrate the established community’s commitment to growth and its mission to provide a thoughtful, enriching lifestyle for seniors. With this piece, we really grabbed Longhorn Village’s expansion opportunity by the horns and rustled up some amazing results.
2023 National Mature Media Awards – merit Award
Print design – VENTANA BY BUCKNER
This is a one-of-a-kind introductory and educational brochure folder that our client’s sales representatives use for prospects interested in their Life Plan Community. The piece is a beautifully bound booklet that eloquently describes the many exquisite features that make Ventana by Buckner so spectacular.
Visually, the piece utilizes a play on words to introduce a “window” or vellum piece that separates the introduction copy from the heart of what is inside. Being that Ventana by Buckner boasts floor-to-ceiling windows, the customized horizontal shape of the folder captures the essence of the high-rise building in a subtle, but effective way.
2023 National Mature Media Awards – merit Award
DIRECT MAIL CAMPAIGN – VENTANA BY BUCKNER
We concluded with the Ventana By Buckner holiday-themed parade of homes event that opened beautiful model apartments and resident homes to prospects. This resulted in 94 calls to the community, an equivalent attendance and almost 60 new leads for the sales team to nurture.
Looking for award-winning and effective marketing support? Angell Marketing is a full-service marketing agency here to help you execute your senior living goals. We are here to assist you with all of your creative and custom marketing solutions. Chat with one of our helpful team members today!
