When it comes to marketing, creativity, and campaign effectiveness, it is not the sole measure of success. If the client isn’t satisfied, no agency will be successful in the long run.
At Angell Marketing, we’ve forged great long-term partnerships with our clients while exploring exciting opportunities, revelations, and innovative approaches to marketing within the senior living space. But we’re not ones to rest on our laurels. So we recently embarked on our first comprehensive client satisfaction survey, and boy were we blown away by the results! Frankly, we are humbled by the generous comments that have flooded our inbox.
Here are just a few of the responses we’ve received:
“The success of our occupancy is due to the relationship with the Angell Marketing team and the ease of working with them.”
“We are very satisfied with the relationship, experience, and value.”
”Very positive and knowledgeable group to work with. Excellent with PR support at all hours of the day. Always answer when I call.”
The Highlights
We honestly didn’t know what to expect from our first client satisfaction survey, but what we didn’t imagine was that we’d receive an overall rating of 4.8 out of 5.0 stars. And what’s even more astounding is that we scored no lower than a 4.4 out of 5.0 stars across every category of questions.
That just goes to show the importance of the professionals here at Angell Marketing who tirelessly work on our client’s behalf day in and day out. From our leadership down to our newest associates, we live and breathe senior living. And apparently, it shows.
Here are a few of the top survey results:
Key Findings and Insights
Overall Satisfaction:
Our survey results revealed an overall satisfaction score of 4.8 out of 5, indicating that our clients are very pleased with our services, including everything from messaging and positioning, branding, direct mail, digital marketing, social media, and SEO to website development and marketing automation. This stellar rating serves as a testament to our team’s dedication to delivering exceptional results and exceeding client expectations.
Strategic Approach:
We received a 4.5 out of 5 rating in effectiveness toward strategic approach, which demonstrates that every move we make is strategic — so clients can win and win again. In every tactic, there lives a well-thought-out marketing strategy with older adults in mind. This includes utilizing the newest digital efforts alongside tried-and-true result drivers like direct mail and much more.
Senior Living Knowledge:
At Angell Marketing, our expertise in senior living is unsurpassed. Many of our team members bring upwards of 30+ years of related experience but have brought invaluable expertise and unique points of view from other industries. Our clients rewarded this knowledge with a 4.7 out of 5. We know that each retirement community has its nuances and unique services — and we pride ourselves on tailoring our approach to each community’s strategies and needs.
Creativity & Innovation:
We’re always thinking outside of the box and pushing boundaries, so it’s no surprise that we received a rating of 4.7 out of 5 for our creativity and innovative approach to senior living. While we focus on producing original pieces, we never forget that our creativity must convert. And we always keep a community’s messaging and positioning front and center.
“Creative product can be beautiful. I can be clever. It can be moving. If it doesn’t align with strategy, it doesn’t matter. Our team understands creative that is effective is strategically linked to what we are trying to achieve. Always.” — Michelle Hubacher, Creative Director
Digital Marketing Efforts:
Digital is a large part of what we do – and a powerful way we help grow our clients’ communities. Our survey results revealed an overall score of 4.6 out of 5 for positive digital marketing efforts. As an agency, we know first impressions are everything and this starts with your online presence. Therefore, we regard the digital space as the virtual gateway to your community.
“Your website is the face of your business in the online space. Make sure you’re seen by optimizing your site. Search engine optimization is the practice of ensuring search engines, like Google, can discover your website, and refer you to qualified leads. Partnering with an agency like Angell Marketing can ensure your website stays in the top ranking on search engines!” — Michael Mascetti, Senior SEO Strategist
Expectations of Timeliness:
Another area where we received a rating of 4.8 out of 5 for overall timeliness on projects, deliverables, and responses to requests. The high rating demonstrates our commitment to our clients’ time and delivering results promptly.
“We pride ourselves on timeliness when it comes to delivering for our clients. It’s one of several ways we strive to be engaged in collaborative, effective partnerships. Providing prompt support and meeting deadlines are key components of this.” — Tess Keiser, Account Executive
Communication:
Effective communication lies at the heart of Angell Marketing’s approach — and was our top-performing rating by far. We received a 4.9 out of 5 for communication efforts among various team members and departments. Clients highlighted our ability to communicate frequently and effectively while being responsive to their needs.
Looking Ahead:
Angell Marketing understands what senior living marketing truly means — and these client satisfaction survey results speak volumes. We have a wonderful team that has laid the groundwork for a partnership with countless communities all over the country.
If your community is looking to gain access to a high level of strategic and creative experts, you have come to the right place. Let’s start a conversation.
To our past, future, and current clients: Thank you for your amazing partnership and support. We couldn’t have achieved these results without you!
