The Challenge
Luther Manor is a well-known, non-profit Life Plan Community located in Wauwatosa, WI that opened its doors to its first residents in 1961. Having thrived as a market leader over the ensuing decades, the time had come for Luther Manor to refresh and reinvigorate its marketing communications.
- Responsive website design & development
- SEO & SEM
- Web hosting & ongoing maintenance
The Angell Marketing Solution
Redesigning the Website
A key ingredient in that marketing approach was a redesign of the existing website. Working closely with the community’s sales and marketing staff, we incorporated new video and photography to create a fresh new look along with new, more engaging language reinforcing Luther Manor’s credibility, strength and stability. We added new, more informative content including a Resources for Better Decision-Making page for families considering a move into senior living. We also optimized the new website for search keywords and made it responsive for monitors, tablets and mobile devices.
https://www.luthermanor.org/
The Result
Because a senior living community’s website is the front door to its marketing effort, its functionality and ability to answer important questions from seniors and their families is paramount. With a website that is optimized for search, responsive to digital format and rich in thought leadership material, the client continues to welcome leads through this important resource.
Connect With Us
Get to know us. We think you’ll like us. Our clients will tell you they do. They’ll also tell you they like the results we get them.
